The latest in Bleach-related merch is a can of coke… YEP, Bleach Thousand-Year Blood war is officially collaborating with Coca-Cola. The collab will release a limited edition “Soul Blast” can of Zero Calorie Cola that is “Action Flavored” and features our boy Ichigo Kurosaki displayed prominently. Coca-Cola originally teased this collab on September 30th on their official Twitter account (see below), but now we know the official release will coincide with the animes premiere on October 10th.
It’s not only a soda can though, with it comes an exclusive pop-up shop at atmos’ Shinjuku Store. The pop-up will contain T-shirts, badges, and keychains as well as official vending machines and an AR game experience, and a photo area.
If you plan on being at the pop-up be sure to save me a can or a T-shirt… I WANT ONE SO BAD




Check out the Twitter teaser below!
About Bleach Thousand-Year Blood War:
The final arc in the Bleach series by Tite Kubo, the arc picks up where the anime previously ended. New soul reapers appear in Karakura town and Ichigo immediately jumps in to help. Soul Society is inspecting a surge of hollows being destroyed in the world of the living as well as residents of the Rukon district going missing.
This leads to a surprise invasion of the home of the soul reapers, Seireitei, by a group known as the Wandenreich. Led by Ywach, the father of all Quincies, the group declares war against the Soul Reapers giving them this message “Five days from now, the Soul Society will be annihilated by the Wandenreich”
This arc will have the Soul Reapers bringing up hidden truths and old history as the final battle for not only the Soul Reapers, but Ichigo Kurosaki begins!